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Digital Media Consumption Trends in Pakistan Impact on Advertising Effectiveness (With CD)

by Kazim Ali Hasnain Banatwala | Sheeraz Khan.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1). Place hold
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Do Brand Trust and Loyalty matters in FMCG industry (A case of Pakistan) (With CD)

by Daniyal Naeem | Shafaq Rubab.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1). Place hold
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Effect of Emotion Oriented Advertisement on Consumer Buying Behavior (With CD)

by Shahzada Adeel Ahmed Memon | Fahad Zuberi.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1). Place hold
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Effectiveness of Facebook Advertising on Consumer Purchase Behavior (With CD)

by Faizan Shaheen | Dr. Jawaid Ahmed Qureshi.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1). Place hold
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Ethical Considerations in the Role of Neuromarketing as a Tool in the Pakistani Market: An Exploratory Study (With CD)

by Arish Adi Kapadia | Erum Zahoor Zaidi.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: (3), SZABIST Graduate Research Library (1). Place hold
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FACTORS AFFECTING CONSUMER’S ONLINE SHOPPING ATTITUDE: A CASE OF WOMEN FASHION APPAREL IN PAKISTAN (With CD)

by Maria Masood | Fahad Zuberi.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1). Place hold
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How improvement from UK health sector should be adopted to improve Pakistan deteriorating health sector – A Comparative Study between UK and Pakistan (With CD)

by Asna Fatima Shaikh | Dr. Hasnain Alam Kazmi.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1). Place hold
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How smartphone advertising influences consumers purchase intention (With CD)

by Abeera Qazi | Shumaila Kashif.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1). Place hold
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Impact of Digital Marketing and Social Media Promotions on Impulsive Buying Behaviour: The Case of Pakistani Fashion Retail Sector (With CD)

by Syed Adnan M | Dr. Jawaid Ahmed Qureshi.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1). Place hold
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Impact of online marketing on Consumer Purchase Behavior (With CD)

by Daniyal Ahmed Khan | Rimsha Bilal.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1). Place hold
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IMPACT OF PACKAGING ON CONSUMER BUYING BEHAVIOR (With CD)

by Qurrat-Ul Ain Shafique | Farrukh Naseem Qureshi.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1). Place hold
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Importance of resource dependency in Buyer-Supplier Relationships: The study of Karachi Construction Sector (With CD)

by Umair Nadeem | Mazhar Ali.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1). Place hold
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Influencing Factors of Celebrities towards Purchase prefrences in context of Digital Marketing (With CD)

by Saul Youhanna | Saima Hussain.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1). Place hold
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Political Brand Hate - A Voter’s Perspective (With CD)

by Arsalan Ayoub Kaim khani | Kashif Rashid.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1). Place hold
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Rethinking Marketing: Shifting to a Green paradigm for sustainable Branding (With CD)

by Taran Kumar | Shumaila Kashif.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1). Place hold
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Selecting a banking partner: Factors influencing choice of banks by individuals of Karachi (With CD)

by Fahad Ahmed Chughtai | Wajeeha Fatima.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1). Place hold
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Striving to Develop Green Branding: A Study from Brand Managers Perspective (FMCG Sector) (With CD)

by Muffadal Kanchwala | Shumaila Kashif.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1). Place hold
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The impact of in-game advertising on players purchase intentions, Their attitude Towards Different Brands and their memory (With CD)

by Taimur Tahir | Afzaal Ahmed.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: (3), SZABIST Graduate Research Library (1). Place hold
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To examine the impact of Green Packaging on Consumer Decisions in the Context of Food Products in Pakistan (With CD)

by Waqas Anwer | Sheeraz Yar Khan.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1). Place hold
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To Investigate and Evaluate the Impact of Product Quality, Service Quality and After Sales Services on Customer Satisfaction (With CD)

by Warda Jamal | Dr. Syed Hasnain.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1). Place hold
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