MBA Project Reports /cgi-bin/koha/opac-shelves.pl?rss=1&viewshelf=1 RSS feed for public list MBA Project Reports Digital Media Consumption Trends in Pakistan Impact on Advertising Effectiveness (With CD) by Kazim Ali Hasnain Banatwala /cgi-bin/koha/opac-detail.pl?biblionumber=18 Do Brand Trust and Loyalty matters in FMCG industry (A case of Pakistan) (With CD) by Daniyal Naeem /cgi-bin/koha/opac-detail.pl?biblionumber=21 Effect of Emotion Oriented Advertisement on Consumer Buying Behavior (With CD) by Shahzada Adeel Ahmed Memon /cgi-bin/koha/opac-detail.pl?biblionumber=13 Effectiveness of Facebook Advertising on Consumer Purchase Behavior (With CD) by Faizan Shaheen /cgi-bin/koha/opac-detail.pl?biblionumber=9 Ethical Considerations in the Role of Neuromarketing as a Tool in the Pakistani Market: An Exploratory Study (With CD) by Arish Adi Kapadia /cgi-bin/koha/opac-detail.pl?biblionumber=12 FACTORS AFFECTING CONSUMER’S ONLINE SHOPPING ATTITUDE: A CASE OF WOMEN FASHION APPAREL IN PAKISTAN (With CD) by Maria Masood /cgi-bin/koha/opac-detail.pl?biblionumber=14 How improvement from UK health sector should be adopted to improve Pakistan deteriorating health sector – A Comparative Study between UK and Pakistan (With CD) by Asna Fatima Shaikh /cgi-bin/koha/opac-detail.pl?biblionumber=8 How smartphone advertising influences consumers purchase intention (With CD) by Abeera Qazi /cgi-bin/koha/opac-detail.pl?biblionumber=3 Impact of Digital Marketing and Social Media Promotions on Impulsive Buying Behaviour: The Case of Pakistani Fashion Retail Sector (With CD) by Syed Adnan M. /cgi-bin/koha/opac-detail.pl?biblionumber=10 Impact of online marketing on Consumer Purchase Behavior (With CD) by Daniyal Ahmed Khan /cgi-bin/koha/opac-detail.pl?biblionumber=20 IMPACT OF PACKAGING ON CONSUMER BUYING BEHAVIOR (With CD) by Qurrat-Ul Ain Shafique /cgi-bin/koha/opac-detail.pl?biblionumber=5 Importance of resource dependency in Buyer-Supplier Relationships: The study of Karachi Construction Sector (With CD) by Umair Nadeem /cgi-bin/koha/opac-detail.pl?biblionumber=16 Influencing Factors of Celebrities towards Purchase prefrences in context of Digital Marketing (With CD) by Saul Youhanna /cgi-bin/koha/opac-detail.pl?biblionumber=11 Political Brand Hate - A Voter’s Perspective (With CD) by Arsalan Ayoub Kaim khani /cgi-bin/koha/opac-detail.pl?biblionumber=6 Rethinking Marketing: Shifting to a Green paradigm for sustainable Branding (With CD) by Taran Kumar /cgi-bin/koha/opac-detail.pl?biblionumber=2 Selecting a banking partner: Factors influencing choice of banks by individuals of Karachi (With CD) by Fahad Ahmed Chughtai /cgi-bin/koha/opac-detail.pl?biblionumber=15 Striving to Develop Green Branding: A Study from Brand Managers Perspective (FMCG Sector) (With CD) by Muffadal Kanchwala /cgi-bin/koha/opac-detail.pl?biblionumber=4 The impact of in-game advertising on players purchase intentions, Their attitude Towards Different Brands and their memory (With CD) by Taimur Tahir /cgi-bin/koha/opac-detail.pl?biblionumber=19 To examine the impact of Green Packaging on Consumer Decisions in the Context of Food Products in Pakistan (With CD) by Waqas Anwer /cgi-bin/koha/opac-detail.pl?biblionumber=17 To Investigate and Evaluate the Impact of Product Quality, Service Quality and After Sales Services on Customer Satisfaction (With CD) by Warda Jamal /cgi-bin/koha/opac-detail.pl?biblionumber=7