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1. Marketing Strategy : Text and Cases / O C Ferrell

by Ferrell, O C | Hartline, Michael D.

Edition: 8th ed.Material type: book Book Publisher: Australia: Cengage, 2022Availability: Items available for loan: SZABIST University Library [Call number: 658.802] (1).

2. Marketing Strategy / Jenna Tiffany

by Tiffany, Jenna.

Edition: N/AMaterial type: book Book Publisher: New York: Kogan Page, 2021Online access: Click here to access online Availability: Items available for loan: SZABIST University Library [Call number: 658.8] (1).

3. Principles of Integrated Marketing Communications : An Evidence Based Approach / Lawrence Ang

by Ang, Lawrence.

Edition: 2th ed.Material type: book Book Publisher: Cambridge: Cambridge University Press, 2021Online access: Click here to access online Availability: Items available for loan: SZABIST University Library [Call number: 658.802] (1).

4. Strategic Marketing Cases in Emerging Markets / Atanu Adhikari

by Adhikari, Atanu | Roy, Sanjit Kumar.

Edition: N/AMaterial type: book Book Publisher: Cham, Switzerland: Springer, 2017Online access: Click here to access online Availability: Items available for loan: SZABIST University Library [Call number: 658.802] (1).

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