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1.
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Contemporary Marketing / David L Kurtz
by Kurtz, David L. Edition: 17th ed.Material type:  Book Publisher: Australia: Cengage, 2016Online access: Click here to access online Availability: Items available for loan: SZABIST University Library [Call number: 658.8] (1).
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2.
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Marketing Strategy : Text and Cases / O C Ferrell
by Ferrell, O C | Hartline, Michael D. Edition: 8th ed.Material type: Book Publisher: Australia: Cengage, 2022Availability: Items available for loan: SZABIST University Library [Call number: 658.802] (1).
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3.
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Marketing Strategy / Jenna Tiffany
by Tiffany, Jenna. Edition: N/AMaterial type: Book Publisher: New York: Kogan Page, 2021Online access: Click here to access online Availability: Items available for loan: SZABIST University Library [Call number: 658.8] (1).
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4.
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Net Positive : How Courageous Companies Thrive by Giving More Than They Take / Paul Polman
by Polman, Paul | Winston, Andrew. Edition: N/AMaterial type: Book Publisher: London: Harvard Business Review Press, 2021Online access: Click here to access online Availability: Items available for loan: SZABIST University Library [Call number: 658.4] (1).
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5.
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Entrepreneurial Marketing : How to Develop Customer Demand / Edwin J Nijssen
by Nijssen, Edwin J. Edition: 3th ed.Material type: Book Publisher: London: Routledge, 2022Online access: Click here to access online Availability: Items available for loan: SZABIST University Library [Call number: 658.8] (1).
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6.
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Influencer : The Science Behind Sawaying Others / T Bettina Cornwell
by Cornwell, T Bettina | Katz, Helen. Edition: N/AMaterial type: Book Publisher: New York: Routledge, 2021Online access: Click here to access online Availability: Items available for loan: SZABIST University Library [Call number: 658.8] (1).
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7.
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Marketing Research / Joseph F Hair
by Hair, Joseph F | Lukas, Bryan. Edition: 4th ed.Material type: Book Publisher: Australia: McGraw Hill, 2019Online access: Click here to access online Availability: Items available for loan: SZABIST University Library [Call number: 658.83] (1).
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8.
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Marketing Research / Dhruv Grewal
by Grewal, Dhruv | Levy, Michael. Edition: 2th ed.Material type: Book Publisher: Australia: McGraw Hill, 2019Availability: Items available for loan: SZABIST University Library [Call number: 658.8] (1).
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9.
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Essentials of Modern Marketing : The Worlds First Marketing Book Around Market Specific Success Stories (Pakistan / Philip Kotler
by Kotler, Philip | Rothman, Denis. Edition: N/AMaterial type: Book Publisher: Pakistan: Kotler Impact, 2022Availability: Items available for loan: SZABIST University Library [Call number: 658.8] (1).
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10.
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Marketing 5.0 Technology : Technology for Humanity / Philip Kotler
by Kotler, Philip | Kartajaya, Hermawan. Edition: N/AMaterial type: Book Publisher: New Jersey: Wiley, 2021Online access: Click here to access online Availability: Items available for loan: SZABIST University Library [Call number: 658.8] (1).
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11.
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Principles of Integrated Marketing Communications : An Evidence Based Approach / Lawrence Ang
by Ang, Lawrence. Edition: 2th ed.Material type: Book Publisher: Cambridge: Cambridge University Press, 2021Online access: Click here to access online Availability: Items available for loan: SZABIST University Library [Call number: 658.802] (1).
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12.
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Services Marketing : People Technology Strategy / Jochen Wirtz
by Wirtz, Jochen | Lovelock, Christopher. Edition: 9th ed.Material type: Book Publisher: New Jersey: World Scientific, 2022Online access: Click here to access online Availability: Items available for loan: SZABIST University Library [Call number: 658.8] (1).
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13.
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Strategic Marketing Cases in Emerging Markets / Atanu Adhikari
by Adhikari, Atanu | Roy, Sanjit Kumar. Edition: N/AMaterial type: Book Publisher: Cham, Switzerland: Springer, 2017Online access: Click here to access online Availability: Items available for loan: SZABIST University Library [Call number: 658.802] (1).
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14.
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Real People Real Choices Marketing / Michael R Solomon
by Solomon, Michael R | Hughes, Andrew. Edition: 3th ed.Material type: Book Publisher: Australia: Pearson, 2015Availability: Items available for loan: SZABIST University Library [Call number: 658.8] (1).
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15.
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Social Media Analytics : Effective Tools for Building Interpreting and Using Metrics / Marshall Sponder
by Sponder, Marshall. Edition: N/AMaterial type: Book Publisher: New York: McGraw Hill, 2012Online access: Click here to access online Availability: Items available for loan: SZABIST University Library [Call number: 658.872] (1).
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16.
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Marketing Tourism and Hospitality : Concepts and Cases / Richard George
by George, Richard. Edition: N/AMaterial type: Book Publisher: London: Palgrave Macmillan, 2021Online access: Click here to access online Availability: Items available for loan: SZABIST University Library [Call number: 658.8] (1).
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17.
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Global Marketing / Mark C Green
by Green, Mark C | Keegan, Warren J. Edition: 1N/AMaterial type: Book Publisher: London: Pearson, 2020Online access: Click here to access online Availability: Items available for loan: SZABIST University Library [Call number: 658.8] (1).
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18.
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This is Marketing : You Cant Be Seen Untill You Learn to See / Seth Godin
by Godin, Seth. Edition: N/AMaterial type: Book Publisher: New York: Penguin Random House, 2018Online access: Click here to access online Availability: Items available for loan: SZABIST University Library [Call number: 658.8] (1).
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19.
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Mapping Motivation for Top Performing Teams / James Sale
by Sale, James. Edition: N/AMaterial type: Book Publisher: London: Routledge, 2021Online access: Click here to access online Availability: Items available for loan: SZABIST University Library [Call number: 658.4] (1).
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20.
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Marketing Research / Joseph F Hair
by Hair, Joseph F | Lukas, Bryan. Edition: 4th ed.Material type: Book Publisher: London: McGraw Hill, 2014Availability: Items available for loan: SZABIST University Library [Call number: 658.83] (1).
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