|
|
1.
|
Rethinking Marketing: Shifting to a Green paradigm for sustainable Branding (With CD)
by Taran Kumar | Shumaila Kashif. Material type:  Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
|
|
|
2.
|
How smartphone advertising influences consumers purchase intention (With CD)
by Abeera Qazi | Shumaila Kashif. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
|
|
|
3.
|
Striving to Develop Green Branding: A Study from Brand Managers Perspective (FMCG Sector) (With CD)
by Muffadal Kanchwala | Shumaila Kashif. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
|
|
|
4.
|
IMPACT OF PACKAGING ON CONSUMER BUYING BEHAVIOR (With CD)
by Qurrat-Ul Ain Shafique | Farrukh Naseem Qureshi. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
|
|
|
5.
|
Political Brand Hate - A Voter’s Perspective (With CD)
by Arsalan Ayoub Kaim khani | Kashif Rashid. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
|
|
|
6.
|
To Investigate and Evaluate the Impact of Product Quality, Service Quality and After Sales Services on Customer Satisfaction (With CD)
by Warda Jamal | Dr. Syed Hasnain. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
|
|
|
7.
|
How improvement from UK health sector should be adopted to improve Pakistan deteriorating health sector – A Comparative Study between UK and Pakistan (With CD)
by Asna Fatima Shaikh | Dr. Hasnain Alam Kazmi. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
|
|
|
8.
|
Effectiveness of Facebook Advertising on Consumer Purchase Behavior (With CD)
by Faizan Shaheen | Dr. Jawaid Ahmed Qureshi. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
|
|
|
9.
|
Impact of Digital Marketing and Social Media Promotions on Impulsive Buying Behaviour: The Case of Pakistani Fashion Retail Sector (With CD)
by Syed Adnan M | Dr. Jawaid Ahmed Qureshi. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
|
|
|
10.
|
Influencing Factors of Celebrities towards Purchase prefrences in context of Digital Marketing (With CD)
by Saul Youhanna | Saima Hussain. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
|
|
|
11.
|
Ethical Considerations in the Role of Neuromarketing as a Tool in the Pakistani Market: An Exploratory Study (With CD)
by Arish Adi Kapadia | Erum Zahoor Zaidi. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: (3), SZABIST Graduate Research Library (1).
|
|
|
12.
|
Effect of Emotion Oriented Advertisement on Consumer Buying Behavior (With CD)
by Shahzada Adeel Ahmed Memon | Fahad Zuberi. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
|
|
|
13.
|
FACTORS AFFECTING CONSUMER’S ONLINE SHOPPING ATTITUDE: A CASE OF WOMEN FASHION APPAREL IN PAKISTAN (With CD)
by Maria Masood | Fahad Zuberi. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
|
|
|
14.
|
Selecting a banking partner: Factors influencing choice of banks by individuals of Karachi (With CD)
by Fahad Ahmed Chughtai | Wajeeha Fatima. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
|
|
|
15.
|
Importance of resource dependency in Buyer-Supplier Relationships: The study of Karachi Construction Sector (With CD)
by Umair Nadeem | Mazhar Ali. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
|
|
|
16.
|
To examine the impact of Green Packaging on Consumer Decisions in the Context of Food Products in Pakistan (With CD)
by Waqas Anwer | Sheeraz Yar Khan. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
|
|
|
17.
|
Digital Media Consumption Trends in Pakistan Impact on Advertising Effectiveness (With CD)
by Kazim Ali Hasnain Banatwala | Sheeraz Khan. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
|
|
|
18.
|
The impact of in-game advertising on players purchase intentions, Their attitude Towards Different Brands and their memory (With CD)
by Taimur Tahir | Afzaal Ahmed. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: (3), SZABIST Graduate Research Library (1).
|
|
|
19.
|
Impact of online marketing on Consumer Purchase Behavior (With CD)
by Daniyal Ahmed Khan | Rimsha Bilal. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
|
|
|
20.
|
Do Brand Trust and Loyalty matters in FMCG industry (A case of Pakistan) (With CD)
by Daniyal Naeem | Shafaq Rubab. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
|
