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1. Do Brand Trust and Loyalty matters in FMCG industry (A case of Pakistan) (With CD)

by Daniyal Naeem | Shafaq Rubab.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

2. Impact of Commitment, Satisfaction and Trust on Relationship Marketing (With CD)

by Ali Zafar Siddiqui | Shafaq Rubab.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

3. "Effect of Facebook Advertising on Consumer Purchase Intention- A Moderating Role of Gender".

by M. Arsalan Khalid (1835162) | Shafaq Rubab.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

4. Exploring the Scope and Results of Print Media Advertising from the Perspective of Advertisers in FMCGS: (An Analysis of the Effectiveness in Current Age and Future Prospect) (With CD)

by Faizan Ali (1935385) | Shafaq Rubab.

Material type: book Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

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