SZABIST University Library

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1.
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Rethinking Marketing: Shifting to a Green paradigm for sustainable Branding (With CD)

by Taran Kumar | Shumaila Kashif.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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2.
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How smartphone advertising influences consumers purchase intention (With CD)

by Abeera Qazi | Shumaila Kashif.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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3.
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Striving to Develop Green Branding: A Study from Brand Managers Perspective (FMCG Sector) (With CD)

by Muffadal Kanchwala | Shumaila Kashif.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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4.
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The Role of Social Media Marketing on Repurchase Intention and Customer Satisfaction on Small Businesses in Karachi.

by Mohammad Hassan Jaffery (1835372) | Shumaila Kashif.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

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5.
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Impact of Tenant Mix, Location, Atmosphere and Crowding on Mall Patronage Intention: Social Media Marketing as Mediator.

by Muhammad Sawood (1835163) | Shumaila Kashif.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

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6.
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Effect of Influencer Marketing on the Tourism Industry.

by Farman Ali (1835197) | Shumaila Kashif.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

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7.
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Impact of Perceived Risk on Online Purchase Intentions: Understanding the Role of Evom, Perceived Value and Online Involvement.

by Mamoon Istafa Khan (2035257) | Shumaila Kashif.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Spring - 2022Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

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8.
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Impact of Facebook Advertisement on Brand Awareness of Digital Natives of Khairpur and Sukkur - A Case of Fashion Retail Brands

by Ali Bilal Baloch (2035327) | Shumaila Kashif.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Spring - 2022Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

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9.
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Impact of Brand Inclusivity on Purchse Intention in Fast Fashion Brands

by Ayoshi Talib (2039116) | Shumaila Kashif.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Spring - 2022Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

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10.
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Determining the Impact of Airline Service Direct Experience on Service Based Brand Equity

by Sohaib Imran (2025181) | Shumaila Kashif.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Spring - 2022Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

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11.
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Predicting Purchase Intentin of Online Consumers of Apparel Brands in Karachi

by M. Bilal Khan (2039126) | Shumaila Kashif.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Spring - 2022Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

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12.
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Seeing Destinations Through Vlogs: Factors that Leverage Customer Engagement Behavior & Destination Image to Increase Travel Intention (With CD)

by RABAB TAHIR (2035319) | Dr. Shumaila Kashif.

Material type: book Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

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