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1. Influencing Factors of Celebrities towards Purchase prefrences in context of Digital Marketing (With CD)

by Saul Youhanna | Saima Hussain.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

2. Impact of Social Media Marketing on Customers Purchase Intention (With CD)

by Abrar Ahmed | Saima Hussain.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Spring - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

3. Development Customer Product Loyalty Through Mobile Advertising Affective and Cognitive Perspectives (With CD)

by Syed Hamza Hussain | Saima Hussain.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Spring - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

4. Is it worth it to Invest in Sales Team Social Capital for Market-Driven Selling Performance?

by Syed Obaid Ur Rehman Shah | Saima Hussain.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

5. ERP Challenges & Critical Success Factors for Project Success and Failure.

by Ameet Kumar (1639123) | Saima Hussain.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

6. Contexttualizing the Framework of Consumer Engagement for Facebook and Instagram Pages of Restaurants

by Hafsa Shakil (2025178) | Dr. Saima Hussain.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Spring - 2022Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

7. Repurchase and Rejection Intentions for Consumer Technology: Impact of Branding Element, Innovation Characteristics, and Psychological Wellbeing

by Saima Hussain (1431120) | Dr. Aamir Feroz Shamsi, Dr. Rizwan Raheem Ahmed.

Material type: book Book Publisher: Karachi: SZABIST, 2021Availability: Items available for reference: SZABIST Graduate Research Library (1).

8. Impact of Social Media Marketing on Customers’ Purchase Intention

by Abrar Ahmed 1666101 | Saima Hussain.

Material type: book Book Publisher: Karachi: SZABIST, Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

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