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1. Importance of resource dependency in Buyer-Supplier Relationships: The study of Karachi Construction Sector (With CD)

by Umair Nadeem | Mazhar Ali.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

2. Impact of Consumer Innovativeness and Materialism on Consumer Decision Making Styles - A Smartphone Industry Perspective (With CD)

by M. Faisal Rahat | Mazhar Ali.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Spring - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

3. Selfie Marketing: Exploring Narcissism and Self-Concept in Visual User-generated content on Social Media (With CD)

by Abdul Wajid Abro | Mazhar Ali.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Spring - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

4. Consumer Adoption Of The Tutor on Smartphone Application: Insights From Diffusion Of Innovation Theory And Technology Acceptance Model.

by Abdul Jawad Shaikh (1835101) | Mazhar Ali.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

5. The Effect of Brand’s Country of Origin Image on the Formation of Brand Equity: Empirical Study of Mobile Phone Industry.

by Tahreem Javed (1835180) | Mazhar Ali.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

6. Factors influencing the purchase intention for active-wear. in the field of marketing.

by Sehrish Batool (1825143) | Mazhar Ali.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: (1).

7. Sentiment Analysis for Sindhi Text

by Mazhar Ali Dootio | Dr. Asim Imdad Wagan.

Material type: book Book Publisher: Karachi: SZABIST, 2019Availability: Items available for reference: SZABIST Graduate Research Library (1).

8. Understanding Consumers Intention to Switch to Electric Motorcycles: A Transaction Cost Economics Perspective (With CD)

by Hadi Rameel Zahid (2035397) | Mazhar Ali.

Material type: book Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

9. Impact of Religiosity, Brand Love, and Sacredness Towards Brand Fidelity (With CD)

by Sara Rehman (1935337) | Syed Mazhar Ali Shah.

Material type: book Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

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