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1. Effect of Emotion Oriented Advertisement on Consumer Buying Behavior (With CD)

by Shahzada Adeel Ahmed Memon | Fahad Zuberi.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

2. FACTORS AFFECTING CONSUMER’S ONLINE SHOPPING ATTITUDE: A CASE OF WOMEN FASHION APPAREL IN PAKISTAN (With CD)

by Maria Masood | Fahad Zuberi.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

3. The attitude of consumer towards online shopping in Pakistan.

by Mohammad Jalali (1835291) | Fahad Zuberi.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

4. Investigating the impact of E-commerce on Small Medium Enterprises - A case of SMEs in Pakistan.

by Muhammad Hanan Tanvir (1835119) | Fahad Zuberi.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

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