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1. Ethical Considerations in the Role of Neuromarketing as a Tool in the Pakistani Market: An Exploratory Study (With CD)

by Arish Adi Kapadia | Erum Zahoor Zaidi.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2018Online access: Read/Download PDF Availability: Items available for reference: (3), SZABIST Graduate Research Library (1).

2. Impact of Celebirty oEndorsement on Consumer Purchase Intention (With CD)

by Hira Khan | Erum Zahoor Zaidi.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Spring - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

3. "YouTube Vloggers' Influence on Consumer Luxury Brand Perceptions and Intentions"

by Muhammad Yousuf (1835121) | Erum Zahoor Zaidi.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

4. ROLE OF BRAND SLOGAN ON CONSUMER BUYING PREFERENCE WITH RESPECT TO ELECTRONIC ITEMS IN KARACHI,PAKISTAN

by Palwasha Qazi (1625176) | Erum Zahoor Zaidi.

Material type: book Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).

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