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61. Exploring Issues In Export of SeaFood From Pakistan (With CD)

by Tabish Siddiq Siddique (2035381) | Wajeeha Fatima Javed.

Material type: book Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

62. Impact of User - Generated Content on Purchase Intention with the Intervening Role of Brand Equity in the Fashion Industry (With CD)

by Abdur Rehman Khan (2135126) | Elia Qazilbash.

Material type: book Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

63. Seeing Destinations Through Vlogs: Factors that Leverage Customer Engagement Behavior & Destination Image to Increase Travel Intention (With CD)

by RABAB TAHIR (2035319) | Dr. Shumaila Kashif.

Material type: book Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

64. Digital Media Advertising Impact on A Consumer Buying Behavior in Consumer Electronics Industry (With CD)

by Ureb Arif (2035298) | Iqra Anwar.

Material type: book Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

65. The Role of Online Payments and Its Challenges to Privacy in the E-Commerce Sector: A Case Study of Karachi (With CD)

by Syed Irtiza Raza Naqvi (2135298) | Saadia Bakhtawar.

Material type: book Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

66. Impact of Adoption of HR Analytics on Talent Retention In Pakistan: A Moderating Effect of Big Data Culture Mediating Effect of HR Analytical Adoption (With CD)

by Maliha Rauf Farooqui (2135245) | Dr. Waqar Akbar.

Material type: book Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

67. Impact of Green Talent Management On Turnover Intention: Moderating Roles of Leader Stara Competiency and Digital Task Inderdependency (With CD)

by Umaya Aijaz (2125162) | Dr. Waqar Akbar.

Material type: book Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

68. Role of HR In Managing Work From Home Employee Productivity (With CD)

by Amna Jamil (2035176) | Dr. Kamran Ahmed Soomro.

Material type: book Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

69. Linking HR and IT with HR Performacne in Private Sector of Pakistan (With CD)

by Bisman Muhammd Khan (1935287) | Dr. Kamran Soomro.

Material type: book Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

70. Imact of Information Asymmetry on Herding in Karachi Stock Exchange (With CD)

by Iqra Yaseen Jatoi (2135267) | Dr. Muhammad Kashif.

Material type: book Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

71. Imact of Sukuk Financing in Development Economics: Growth Oppertunities for Pakistan (With CD)

by Saif Ullah (2135134) | Sumaira Shahid.

Material type: book Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

72. To Impact of Green Branding on Consumers Green Behavior (With CD)

by Syed Wajhi Ul Hassan Zaidi (2035296) | Dr. Jawaid Qureshi.

Material type: book Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

73. Social Media Marketing Impact On Online Impulse Buying Behavior (A Case Study of Clothing Industry) (With CD)

by Shereen Zehra (2135147) | Iqra Anwar Shah.

Material type: book Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

74. The Role Of Digital Marketing in Supporting E-Commerce Business During Covid-19 (With CD)

by Saif ur Rehman (2035265) | Dr. Jawaid Qureshi.

Material type: book Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

75. Generational Cohort's Social Media Usage, Social Media Perception and Social  Role Satisfaction - A Comparative Study (With CD)

by M. Arsalan Akbar Qazi (1935135) | Ayesha Latif Shaikh.

Material type: book Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

76. Examining The Relationship Between Social Media Marketing and Brand Awareness in the SME Sector of Pakistan (With CD)

by Syed Muddabbir Ali (2135150) | Madiha Zeeshan.

Material type: book Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

77. Impact of Religiosity, Brand Love, and Sacredness Towards Brand Fidelity (With CD)

by Sara Rehman (1935337) | Syed Mazhar Ali Shah.

Material type: book Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

78. Exploring the Scope and Results of Print Media Advertising from the Perspective of Advertisers in FMCGS: (An Analysis of the Effectiveness in Current Age and Future Prospect) (With CD)

by Faizan Ali (1935385) | Shafaq Rubab.

Material type: book Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

79. To Investigate the Antecedents of Positive Attitude Towards Fin-Tech and Its Impact on Intention to Use (With CD)

by Muhammad Raza (2135295) | Anam Lalwani.

Material type: book Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

80. Global Economic Crisis and Its Impact on Marketing Performance (With CD)

by Rukhsar Imtiaz Ali (1935413) | Iqra Anwar.

Material type: book Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).

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