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61.
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Exploring Issues In Export of SeaFood From Pakistan (With CD)
by Tabish Siddiq Siddique (2035381) | Wajeeha Fatima Javed. Material type: Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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62.
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Impact of User - Generated Content on Purchase Intention with the Intervening Role of Brand Equity in the Fashion Industry (With CD)
by Abdur Rehman Khan (2135126) | Elia Qazilbash. Material type: Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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63.
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Seeing Destinations Through Vlogs: Factors that Leverage Customer Engagement Behavior & Destination Image to Increase Travel Intention (With CD)
by RABAB TAHIR (2035319) | Dr. Shumaila Kashif. Material type: Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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64.
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Digital Media Advertising Impact on A Consumer Buying Behavior in Consumer Electronics Industry (With CD)
by Ureb Arif (2035298) | Iqra Anwar. Material type: Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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65.
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The Role of Online Payments and Its Challenges to Privacy in the E-Commerce Sector: A Case Study of Karachi (With CD)
by Syed Irtiza Raza Naqvi (2135298) | Saadia Bakhtawar. Material type: Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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66.
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Impact of Adoption of HR Analytics on Talent Retention In Pakistan: A Moderating Effect of Big Data Culture Mediating Effect of HR Analytical Adoption (With CD)
by Maliha Rauf Farooqui (2135245) | Dr. Waqar Akbar. Material type: Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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67.
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Impact of Green Talent Management On Turnover Intention: Moderating Roles of Leader Stara Competiency and Digital Task Inderdependency (With CD)
by Umaya Aijaz (2125162) | Dr. Waqar Akbar. Material type: Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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68.
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Role of HR In Managing Work From Home Employee Productivity (With CD)
by Amna Jamil (2035176) | Dr. Kamran Ahmed Soomro. Material type: Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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69.
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Linking HR and IT with HR Performacne in Private Sector of Pakistan (With CD)
by Bisman Muhammd Khan (1935287) | Dr. Kamran Soomro. Material type: Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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70.
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Imact of Information Asymmetry on Herding in Karachi Stock Exchange (With CD)
by Iqra Yaseen Jatoi (2135267) | Dr. Muhammad Kashif. Material type: Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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71.
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Imact of Sukuk Financing in Development Economics: Growth Oppertunities for Pakistan (With CD)
by Saif Ullah (2135134) | Sumaira Shahid. Material type: Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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72.
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To Impact of Green Branding on Consumers Green Behavior (With CD)
by Syed Wajhi Ul Hassan Zaidi (2035296) | Dr. Jawaid Qureshi. Material type: Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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73.
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Social Media Marketing Impact On Online Impulse Buying Behavior (A Case Study of Clothing Industry) (With CD)
by Shereen Zehra (2135147) | Iqra Anwar Shah. Material type: Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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74.
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The Role Of Digital Marketing in Supporting E-Commerce Business During Covid-19 (With CD)
by Saif ur Rehman (2035265) | Dr. Jawaid Qureshi. Material type: Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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75.
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Generational Cohort's Social Media Usage, Social Media Perception and Social Role Satisfaction - A Comparative Study (With CD)
by M. Arsalan Akbar Qazi (1935135) | Ayesha Latif Shaikh. Material type: Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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76.
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Examining The Relationship Between Social Media Marketing and Brand Awareness in the SME Sector of Pakistan (With CD)
by Syed Muddabbir Ali (2135150) | Madiha Zeeshan. Material type: Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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77.
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Impact of Religiosity, Brand Love, and Sacredness Towards Brand Fidelity (With CD)
by Sara Rehman (1935337) | Syed Mazhar Ali Shah. Material type: Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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78.
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Exploring the Scope and Results of Print Media Advertising from the Perspective of Advertisers in FMCGS: (An Analysis of the Effectiveness in Current Age and Future Prospect) (With CD)
by Faizan Ali (1935385) | Shafaq Rubab. Material type: Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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79.
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To Investigate the Antecedents of Positive Attitude Towards Fin-Tech and Its Impact on Intention to Use (With CD)
by Muhammad Raza (2135295) | Anam Lalwani. Material type: Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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80.
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Global Economic Crisis and Its Impact on Marketing Performance (With CD)
by Rukhsar Imtiaz Ali (1935413) | Iqra Anwar. Material type: Book Publisher: Karachi: SZABIST, Spring - 2023Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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