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41.
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Impacts of Social Media Marketing in Pakistan
by Irfan Shaikh (0828114) | Salman Abedin. Material type:  Book Publisher: Karachi: SZABIST, Spring 2012Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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42.
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Model for Overcoming Employee Turnover Rate in Large Private Healthcare Institutions in Karachi.
by Sunil Khakwani (0828156) | Mr. FaridZafar. Material type: Book Publisher: Karachi: SZABIST, Spring 2012Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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43.
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The Universal and/or Culturally Bound Ethical and Moral Conduct that may Impact an Organization’s Globalization Efforts
by Muhammad Sohayb Anwar (0835177) | Khalid Muhammad. Material type: Book Publisher: Karachi: SZABIST, Spring 2012Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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44.
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Movement in the Interest Rate Due to Inflation and Its Impact on Advances and Non-Performing Loan of Commercial Banks in Pakistan
by Mr. Govinda Maheshwari (1025113) | Mohammad. Abdus Salam. Material type: Book Publisher: Karachi: SZABIST, Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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45.
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Attitude of Investors towards Commodity Market in Pakistan
by Faizan Abdul Rahim (1246108) | Sir Ali Sheriyar Rizvi. Material type: Book Publisher: Karachi: SZABIST, Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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46.
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Influence of Work-Life Balance on Perceived Job Performance of Employees in Banking Sector of Pakistan
by Ayesha Munir (1535140) | HinaMubeen. Material type: Book Publisher: Karachi: SZABIST, Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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47.
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SHIFT IN BUYING BEHAVIOR FROM RETAIL STORES TO HYPER MARTS: A SOCIO-PSYCHO ANALYSIS OF CONSUMER
by Muhammad Hussain (0828146) Muhammad Umer Alqab (0828121) Komal Gul (0828116) Shahrukh Hameed Shaikh (0827114) | Sir Nawab. Material type: Book Publisher: Karachi: SZABIST, Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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48.
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Role of Social Media in Customer Retention in Telecom Industry: Pakistan's Perspective
by Om Parkash (0828149) Saddam Hussain (0828151) Mohsin Khan (0828144) Jameel Ahmed (0828142) | Dr. Arshad Siddiqui. Material type: Book Publisher: Karachi: SZABIST, Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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49.
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The Role of Digital Media as a Tool for Developing Brand Loyalty
by UmairAftab (0929106) JahanzebRehmat (0929102) Syed FurqanMossawir (0927109) Muhammad MisbahUddin (0929103) | Mr.Masood Ahmed. Material type: Book Publisher: Karachi: SZABIST, Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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50.
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Brand Integration: Too much is not too good!
by Maaz Ahmed Khan (0935142) Minaam Khatri (0935144) | Salman Abedin. Material type: Book Publisher: Karachi: SZABIST, Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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51.
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Impact of Inflation and Exchange rate of Foreign Direct Investment in Pakistan
by Fatima khuhawar (0935231) Marvi maznani (0935228) Ravi kumar (0935233) Annusha abbasi (Roll No.) | Mr. Manzoor Isran. Material type: Book Publisher: Karachi: SZABIST, Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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52.
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THE ROLE OF EXPERIENTIAL MARKETING ACTIVITIES & BRAND PRESTIGE ON BRAND LOVE
by Mahpara Yousuf (1646139) | Dr. Syed Hasnain Alam Kazmi. Material type: Book Publisher: Karachi: SZABIST, Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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53.
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THE EFFECT OF SENSORY BRAND EXPERIENCE ON BRAND LOYALTY
by Camilla Able Dean (1735426) | Dr. Syed Hasnain Alam Kazmi. Material type: Book Publisher: Karachi: SZABIST, Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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54.
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Financial Constraints Asset Pricing: Comprehensive evidence from Pakistan Stock Exchange
by Shazia Pitafi 1735502 | Imran Omer. Material type: Book Publisher: Karachi: SZABIST, Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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55.
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The Impact of Sales Promotion Techniques on Consumer's Post Purchase Behavior in Pakistan (With CD)
by Hermain Ali (2135170 | Hermain Ali (2135170. Material type: Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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56.
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Factors Affecting Intention to Use Islamic Financing In Pakistan - With A Moderating Role of Religiosity (With CD)
by Hafiz Anas Ilahi (1935386) | Ayesha Latif Shaikh. Material type: Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Read/Download Pdf Availability: Items available for reference: SZABIST Graduate Research Library (1).
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57.
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Exploring the Roles of Traditional Celevrity Endorsements and Influencers Marketing on the Consumer Buying Behavior in Fast Food Industry (With CD)
by Ajay Kumar (2135201) | Wajeeha Fatima Javed. Material type: Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Read/Download pdf Availability: Items available for reference: SZABIST Graduate Research Library (1).
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58.
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Growth and Challenges of E-Commerce In Pakistan - A Study on Q-Commerce of Grocery Industry (With CD)
by Muhammad Usman (2035387) | Muhammad Usman (2035387). Material type: Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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59.
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Effect of Self-Concept on the Effectiveness of Social Media Influencers on Purchase Intention (With CD)
by Zamin Hasnani (2135182) | Dr. Ubaidullah Khoso. Material type: Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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60.
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Understanding Consumers Intention to Switch to Electric Motorcycles: A Transaction Cost Economics Perspective (With CD)
by Hadi Rameel Zahid (2035397) | Mazhar Ali. Material type: Book Publisher: Karachi: SZABIST, Fall - 2022Online access: Click here to access online Availability: Items available for reference: SZABIST Graduate Research Library (1).
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