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161.
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Online Travel Agencies: Factors Impacting Buying Behavior of Consumers in Pakistan.
by Abdul Sattar Goraya (1835270) | Paras Behrani. Material type:  Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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162.
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Religiosity and adaptability of foreign fashion brands in Pakistan.
by Alveena Zubair (1639122) | Paras Behrani. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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163.
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Factors that influence word of mouth behaviour in the restaurant sector.
by Ailia Noor (1835145) | Dr. Manzoor Isran. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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164.
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Factors Affecting Impulsive Buying Behavior in Women Clothing Industry.
by Bharti Kukreja | Dr. Manzoor Isran. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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165.
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Analyzing the impact of Innovation, Collaboration and Learning on Supply Chain Performance: Mediating role of Supply chain Resilience.
by Muhammad Ali Khan (1835161) | Farhat Fatima. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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166.
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Is it worth it to Invest in Sales Team Social Capital for Market-Driven Selling Performance?
by Syed Obaid Ur Rehman Shah | Saima Hussain. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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167.
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Artificial Intelligence AI Marketing Shaping Consumer Decision Making
by Calvin Agassi (1666107) | Madiha Zeeshan. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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168.
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EXPLAINING FACTORS THAT INFLUENCE BRAND SWITCHING INTENTION AMONG GENERATION Y: A INTERNET USER’S PERSPECTIVE.
by Hafsa Shah (1825148) | Madiha Zeeshan. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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169.
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The impact of social media brand communication on brand equity- Exploring link in the realm of User- Generated and Brand-Generated Content.
by Tooba Shahzad | M. Faraz Mubarak. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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170.
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Branding and Integration in Live Game Shows and Morning Shows from Viewers’ Perspective.
by Adnan Ahmed | Dr. Kamran Ahmed Soomro. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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171.
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Impact of E-Procurement on the Organizational Performance in Manufacturing firms of Pakistan.
by Muhammad Ibrahim Ashraf (1835159) | M. Faraz Mubarak. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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172.
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Impact of Sensory Marketing on Consumer Perception w.r.t Food Industry.
by Muhammad Waleed Bin Shabbir | Hareem Siddiqui. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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173.
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Individual Adoption of HR Analytics at Early Stage: Based on Innovation Decision-Making Process
by Shumaila Ejaz (1835310) | Dr. Waqar Akbar. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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174.
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Acceptance of Human Resource Technology. Applying UTAUT2 Model.
by Raheel Ahmed (1835131) | Dr. Waqar Akbar. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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175.
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Brand Specific Leadership and Employee Brand Building Behavior: Mediating role of Internal Branding Mechanisms.
by Faseeh Ur Rahman (1835148) | Dr. Waqar Akbar. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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176.
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Impact Of Workplace Incivility On The Knowledge Hiding Behavior.
by Ayesha Khan (1835108) | Dr. Waqar Akbar. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: (1).
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177.
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Impact of Professional Development on Employees’ Performance.
by Naila Alam (1835299) | Dr. Sarah Khan. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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178.
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The impact of Mindfulness on Employee Performance.
by Neelam Devi (1825138) | Shehla Najib Siddiki. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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179.
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Impact of Supplier Risk on Firm Performance, Analyzing the Mediating Role of Suppliers’ Integration.
by Abdul Rehman Memon (1835144) | Tahir Mumtaz Malik. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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180.
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Impact Of Employee Self-efficacy And Self-monitoring On Employee Readiness To Organizational Change In The FMCG Sector Of Karachi
by Saffa Shoaib (1825115) | Ambreen Ahmed. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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