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141.
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The attitude of consumer towards online shopping in Pakistan.
by Mohammad Jalali (1835291) | Fahad Zuberi. Material type:  Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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142.
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Investigating the impact of E-commerce on Small Medium Enterprises - A case of SMEs in Pakistan.
by Muhammad Hanan Tanvir (1835119) | Fahad Zuberi. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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143.
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Should Online Buyers Consider Privacy To Be A Mythical Concept?
by Wafa Khan (1666127) | Saqlain Raza. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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144.
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Mediating Effect of perceived price on the relationship between brand celebrity, Perceived Value and Customer Purchase intention.
by Hunain Bin Naveed (1825130) | Saqlain Raza. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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145.
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Mediating Effect of Brand Equity on Relationship Between Social Media Marketing Activities and Brand Loyalty
by Harsha Ashok (1825128 | Saqlain Raza. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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146.
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EFFECTS OF DIGITAL MARKETING ON CONSUMER Purcahse Intenion
by Sumera Haji (1735214) | Dr. Jawaid Ahmed Qureshi. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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147.
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Consumer Adoption Of The Tutor on Smartphone Application: Insights From Diffusion Of Innovation Theory And Technology Acceptance Model.
by Abdul Jawad Shaikh (1835101) | Mazhar Ali. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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148.
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The Effect of Brand’s Country of Origin Image on the Formation of Brand Equity: Empirical Study of Mobile Phone Industry.
by Tahreem Javed (1835180) | Mazhar Ali. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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149.
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Factors influencing the purchase intention for active-wear. in the field of marketing.
by Sehrish Batool (1825143) | Mazhar Ali. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: (1).
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150.
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IMPACT OF SOCIAL - MEDIA IN CHANGING THE SOCIAL AWARENESS OF FOOD INDUSTRY.
by Irfan Asif (1835116) | Baber Saad Khairi. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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151.
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Physicain and Consumer Attitude towards DTC Advertising of Pharmaceutical Industry.
by Shehnila Naz (1839138) | Faiza Siddiqui. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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152.
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Investigating Determinants of Green Consumption: Evidence from Karachi, Pakistan
by Raazia Anum (1539120) | Faiza Siddiqui. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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153.
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Exploring consumers’ purchase intention in social commerce: An evidence from Karachi, Pakistan.
by Azzam Bin Nasir (1835192) | Faiza Siddiqui. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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154.
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Online Buying Behavior: Prospects For Online Sale Promotions Strategies In Pakistan.
by Muhammad Abdullah Aziz (1835160) | Maira Junejo. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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155.
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Challenges and Issues Enabled by Artificial Intelligence in Pakistan's Marketing Department: A Qualitative Research.
by Nudrat Khan (1835379) | Maira Junejo. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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156.
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Influence of Brand Experience, Customer Satisfaction, Brand Image and Brand Trust on Brand Loyalty
by Syed Muhammad Farrukh Razvi (1835465) | Maira Junejo. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: (1).
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157.
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Understanding the role of consumer connectedness and attitude towards a celebrity on consumer purchase intentions: A study on the Fashion Apparel Industry of Pakistan.
by Muhammad Areeb uz Zaman Khan (1625174) | Rabial. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: (1).
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158.
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Branding in emerging market and its impact on brand equity’’
by Sundia Devi Lohana (18251520 | Iqra Anwar Shah. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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159.
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"Effect of Facebook Advertising on Consumer Purchase Intention- A Moderating Role of Gender".
by M. Arsalan Khalid (1835162) | Shafaq Rubab. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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160.
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Informing logistics social responsibility from a consumer choice-centered perspective and its impact on environment: A Study on Pakistan’s Pharmaceutical Industry.
by Muhammad Sami (1835125) | Farhat Fatima. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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