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121.
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Effect of Carroll's Pyramid of CSR on Brand Equity: A mediating role of Corporate Reputation in the banking industry of Pakistan.
by Muhammad Sheheryar (1835332) | Dr. Sara Wali Qazi. Material type:  Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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122.
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Financial Knowledge and spending habits of young professionals: A study in Karachi, Pakistan.
by Farrukh Ahmed Khan (1835284) | Wajeeha Fatima. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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123.
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Creation Of Body Image Concerns In Young Adults: An Exploratory Study .
by Humera Muhammad Rafiq (1825129) | Wajeeha Fatima. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: (1).
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124.
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Exploring the Reasons of Product Returns: A Case of Pakistan's E-Commerce Industry.
by Aaish Rashid (1835185) | Wajeeha Fatima. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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125.
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Consumer and Carer views of Online Retail Pharmacy Business in Pakistan: Awareness, Experiences, and Expectations.
by Syed Furqan Ali (1639115) | Wajeeha Fatima. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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126.
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"YouTube Vloggers' Influence on Consumer Luxury Brand Perceptions and Intentions"
by Muhammad Yousuf (1835121) | Erum Zahoor Zaidi. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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127.
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ROLE OF BRAND SLOGAN ON CONSUMER BUYING PREFERENCE WITH RESPECT TO ELECTRONIC ITEMS IN KARACHI,PAKISTAN
by Palwasha Qazi (1625176) | Erum Zahoor Zaidi. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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128.
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A Study of Factors Influencing Online Shopping Intention of Young Consumers in the Market of Karachi, Pakistan.
by Humza Humayoon (1835321) | Afzal Ahmed. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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129.
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A Study of Factors Influencing E-Commerce Adoption among Small-and Medium-Sized Enterprises of Karachi, Pakistan
by Anoosha Suleman (1835314) | Anam Lalwani. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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130.
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Impact of Online Food Ordering/Delivery Services on Customer Satisfaction
by Hoor Hayat (1835287) | Anam Lalwani. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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131.
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Determinants of Customer Intentions for Online Streaming Subscription: A Study from Netflix Pakistan
by Asra Tariq (1835277 | Anam Lalwani. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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132.
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The Role of Social Media Marketing on Repurchase Intention and Customer Satisfaction on Small Businesses in Karachi.
by Mohammad Hassan Jaffery (1835372) | Shumaila Kashif. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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133.
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Impact of Tenant Mix, Location, Atmosphere and Crowding on Mall Patronage Intention: Social Media Marketing as Mediator.
by Muhammad Sawood (1835163) | Shumaila Kashif. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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134.
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Effect of Influencer Marketing on the Tourism Industry.
by Farman Ali (1835197) | Shumaila Kashif. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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135.
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Interplay of Consumer Generated Content and Corporate Generated Content in Social Media Marketing By E-Retail Brand.
by Khizar Jamal Khan (1835369) | Ayesha Latif. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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136.
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Role of Consumerism and Organic Food.
by Muhammad Hassan (1639130) | Dr. Syed Hasnain Alam Kazmi. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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137.
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CAN ECOMMERCE BECOME A COMPETITIVE ADVANTAGE FOR FASHION BRANDS?
by Rama Khan (1666119) | Farrukh Naseem Qureshi. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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138.
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Influence Of EWOM Engagement On Customer Purchase Intention In Social Commerce.
by Iqra Khan (1835152) | Waqas Mazar. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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139.
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Does blogger influence consumers' attitude towards the purchase intention of recommended brand?
by Saba Fatima (1835302) | Waqas Mazar. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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140.
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“The Effect of SMS Advertising on Consumer Purchase Intent in Karachi. A Study on Ride Hailing Industry.”
by Bilal Majid (1735105) | Waqas Mazar. Material type: Book Publisher: Karachi: ; SZABIST, ; Fall - 2019Online access: Read/Download PDF Availability: Items available for reference: SZABIST Graduate Research Library (1).
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