SZABIST University Library Search for 'su:{MBA}'

Rethinking Marketing: Shifting to a Green paradigm for sustainable Branding (With CD)

By Taran Kumar. Karachi: SZABIST, 2018 NA

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How smartphone advertising influences consumers purchase intention (With CD)

By Abeera Qazi. Karachi: SZABIST, 2018 NA

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Striving to Develop Green Branding: A Study from Brand Managers Perspective (FMCG Sector) (With CD)

By Muffadal Kanchwala. Karachi: SZABIST, 2018 NA

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IMPACT OF PACKAGING ON CONSUMER BUYING BEHAVIOR (With CD)

By Qurrat-Ul Ain Shafique. Karachi: SZABIST, 2018 NA

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Political Brand Hate - A Voter’s Perspective (With CD)

By Arsalan Ayoub Kaim khani. Karachi: SZABIST, 2018 NA

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To Investigate and Evaluate the Impact of Product Quality, Service Quality and After Sales Services on Customer Satisfaction (With CD)

By Warda Jamal. Karachi: SZABIST, 2018 NA

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How improvement from UK health sector should be adopted to improve Pakistan deteriorating health sector – A Comparative Study between UK and Pakistan (With CD)

By Asna Fatima Shaikh. Karachi: SZABIST, 2018 NA

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Effectiveness of Facebook Advertising on Consumer Purchase Behavior (With CD)

By Faizan Shaheen. Karachi: SZABIST, 2018 NA

Place Hold on Effectiveness of Facebook Advertising on Consumer Purchase Behavior (With CD)

Impact of Digital Marketing and Social Media Promotions on Impulsive Buying Behaviour: The Case of Pakistani Fashion Retail Sector (With CD)

By Syed Adnan M.. Karachi: SZABIST, 2018 NA

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Influencing Factors of Celebrities towards Purchase prefrences in context of Digital Marketing (With CD)

By Saul Youhanna. Karachi: SZABIST, 2018 NA

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Ethical Considerations in the Role of Neuromarketing as a Tool in the Pakistani Market: An Exploratory Study (With CD)

By Arish Adi Kapadia. Karachi: SZABIST, 2018 NA

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Effect of Emotion Oriented Advertisement on Consumer Buying Behavior (With CD)

By Shahzada Adeel Ahmed Memon. Karachi: SZABIST, 2018 NA

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FACTORS AFFECTING CONSUMER’S ONLINE SHOPPING ATTITUDE: A CASE OF WOMEN FASHION APPAREL IN PAKISTAN (With CD)

By Maria Masood. Karachi: SZABIST, 2018 NA

Place Hold on FACTORS AFFECTING CONSUMER’S ONLINE SHOPPING ATTITUDE: A CASE OF WOMEN FASHION APPAREL IN PAKISTAN (With CD)

Selecting a banking partner: Factors influencing choice of banks by individuals of Karachi (With CD)

By Fahad Ahmed Chughtai. Karachi: SZABIST, 2018 NA

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Importance of resource dependency in Buyer-Supplier Relationships: The study of Karachi Construction Sector (With CD)

By Umair Nadeem. Karachi: SZABIST, 2018 NA

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To examine the impact of Green Packaging on Consumer Decisions in the Context of Food Products in Pakistan (With CD)

By Waqas Anwer. Karachi: SZABIST, 2018 NA

Place Hold on To examine the impact of Green Packaging on Consumer Decisions in the Context of Food Products in Pakistan (With CD)

Digital Media Consumption Trends in Pakistan Impact on Advertising Effectiveness (With CD)

By Kazim Ali Hasnain Banatwala. Karachi: SZABIST, 2018 NA

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The impact of in-game advertising on players purchase intentions, Their attitude Towards Different Brands and their memory (With CD)

By Taimur Tahir. Karachi: SZABIST, 2018 NA

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Impact of online marketing on Consumer Purchase Behavior (With CD)

By Daniyal Ahmed Khan. Karachi: SZABIST, 2018 NA

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Do Brand Trust and Loyalty matters in FMCG industry (A case of Pakistan) (With CD)

By Daniyal Naeem. Karachi: SZABIST, 2018 NA

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Impact of Commitment, Satisfaction and Trust on Relationship Marketing (With CD)

By Ali Zafar Siddiqui. Karachi: SZABIST, 2018 NA

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The Impact of WOM and EWOM on Brand Loyalty

By Malick Javeria Alvi. Karachi: SZABIST, 2018 NA

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Exploring the effectiveness of advertising through digital influencers (With CD)

By Asra Anwar Ul Haq. Karachi: SZABIST, 2018 NA

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The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions (With CD)

By Samad Saleem Bombaywala. Karachi: SZABIST, 2018 NA

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FACTORS AFFECTING ONLINE BUYING BEHAVIOR OF CONSUMERS IN FAST FOOD SECTOR (With CD)

By M. Yasir. Karachi: SZABIST, 2018 NA

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Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image in Higher Education Sector of Pakistan (With CD)

By Mahnoor Qamar. Karachi: SZABIST, 2018 NA

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Driver and barriers to Entrepreneurship: Exploratory study of potential entrepreneurs perspective (With CD)

By Syed Saud Wasti. Karachi: SZABIST, 2018 NA

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Relationship between Customer Disappointment, Negative Post-Purchase Behaviors and Social Media Marketing response – A study of Casual Dining Restaurants in Karachi (With CD)

By Sajjad Ali Bhayo. Karachi: SZABIST, 2018 NA

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Factors influencing the effectiveness of television advertisements: An empirical study on the snacks industry of Pakistan (With CD)

By M. Ali Azfar. Karachi: SZABIST, 2018 NA

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The effects of corporate rebranding on customer satisfaction and loyalty: Empirical evidence from the Pakistani banking industry (With CD)

By Rabyan Pasha. Karachi: SZABIST, 2018 NA

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Technology Adaption in Employee Recruitment (With CD)

By Ahsen Hussain. Karachi: SZABIST, 2018 NA

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MEDIATING ROLE OF EMPLOYEE RELATIONS CLIMATE BETWEEN STRATEGIC- HRM AND ORGANIZATIONAL PERFORMANCE: AN EMPIRICAL STUDY ON PAKISTAN BANKING SECTOR (With CD)

By Hera Humayun. Karachi: SZABIST, 2018 NA

Place Hold on MEDIATING ROLE OF EMPLOYEE RELATIONS CLIMATE BETWEEN STRATEGIC- HRM AND ORGANIZATIONAL PERFORMANCE: AN EMPIRICAL STUDY ON PAKISTAN BANKING SECTOR (With CD)

Effect of Tangible and Intangible Rewards on Employee Creative Performance: The Mediating Moderated Analysis of Motivation and Valence of Rewards (With CD)

By Sapna Makhija. Karachi: SZABIST, 2018 NA

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Training of employees and the Service Quality: The mediating role of organizational commitment [Study of PTCL (Pakistan Telecommunication Company limited)] (With CD)

By Kanwar M. Shoaib. Karachi: SZABIST, 2018 NA

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Impact of Emotional Intelligence on Sales Performance In Banking Sector Of Karachi (With CD)

By Syed Darban Mehdi Shah. Karachi: SZABIST, 2018 NA

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The Impact of non-monetary factors on job hopping in millennials (With CD)

By Sarah Mujtaba Ghous. Karachi: SZABIST, 2018 NA

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Impact of Organizational Justice on Employee’s Psychological Wellbeing in the Banking Industry of Karachi (With CD)

By M. Zeeshan Memon. Karachi: SZABIST, 2018 NA

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Exploring The Relationship Of Job Burnout And Job Satisfaction Among Corporate Sector Employees Of Karachi, Pakistan (With CD)

By Raahim Ali. Karachi: SZABIST, 2018 NA

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A Study on the Relationship between Open innovation and the dimensions of organizational learning culture (With CD)

By Umair Kamran. Karachi: SZABIST, 2018 NA

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Determinants of Employee Engagement and their impact on Job Satisfaction (With CD)

By M. Shahzaib Khan. Karachi: SZABIST, 2018 NA

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Customer perception for no frills service: Investigating preferences of domestic passengers in the airline industry (With CD)

By Shaikh M. Yousuf. Karachi: SZABIST, 2018 NA

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A Causal Study on House Prices and Macroeconomic Indicators: Evidence from UAE (With CD)

By Sandhia Maheswari. Karachi: SZABIST, 2018 NA

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What Defines an Investment Growth Anomaly? An Empirical Evidence from Pakistan Stock Exchange (PSX) (With CD)

By Muhammad Amin. Karachi: SZABIST, 2018 NA

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“The Relationship between Corporate Financing Activities and Stock Market Returns in Pakistan” (With CD)

By Danial Ahmed. Karachi: SZABIST, 2018 NA

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“Understanding the Accrual Anomaly: Evidence from Pakistan Stock Market (PSX)”

By Zain-Ul-Abedin. Karachi: SZABIST, 2018 NA

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Dissecting the Asset Growth Anomaly: A Case of Pakistan Stock Exchange (With CD)

By Sunny Kumar Guneta. Karachi: SZABIST, 2018 NA

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Do Macroeconomic Indicators Granger Cause Foreign Portfolio Investment Evidence from Pakistan (With CD)

By Vishal Kumar Ramrakhiani. Karachi: SZABIST, 2018 NA

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“DO SOCIO-POLITICAL FACTORS AFFECT RETURNS OF PAKISTAN’S CAPITAL MARKET” (With CD)

By Hadi Buksh Shaikh. Karachi: SZABIST, 2018 NA

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“THE IMPACT OF OUTREACH ON THE PERFORMANCE OF MICROFINANCE SECTOR IN PAKISTAN” (With CD)

By Tufail Ahmed. Karachi: SZABIST, 2018 NA

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Impact of capital structure decision on Profitability of Cement Sector in Pakistan (With CD)

By Sunny Deve. Karachi: SZABIST, 2018 NA

Place Hold on Impact of capital structure decision on Profitability of Cement Sector in Pakistan (With CD)