Kurtz, David L  <br/><br/>
Contemporary Marketing 
/ David L Kurtz 
 - 17th ed. 
 - Australia:  Cengage,  2016 
 - xxvi,652, I-58 p 
 -  0 .
<br/><br/><label>ISBN: </label>9781305075368 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Sciences<br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUR