Katz, Helen  <br/><br/>
The Media Handbook  : A Complete Guide to Adverstising Media Selection Planning Research and Buying 
/ Helen Katz 
 - 6th ed. 
 - New York:  Routledge,  2017 
 - xx, 231 p 
 -  0 .
<br/><br/><label>ISBN: </label>9781138689169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Adverstising<br/>Advertising<br/>Media Sciences
<br/><br/><label>Dewey Class. No.: </label>659  / KAT