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Services Marketing : People Technology Strategy / Jochen Wirtz

By: Wirtz, Jochen.
Contributor(s): Lovelock, Christopher.
Material type: materialTypeLabelBookSeries: 0. Publisher: New Jersey: World Scientific, 2022Edition: 9th ed.Description: xvi, 665 p.ISBN: 9781944659820.Subject(s): Management Sciences | Marketing | MarketingDDC classification: 658.8 Online resources: Click here to access online
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books SZABIST University Library
General Book 658.8 (Browse shelf) Available 16049
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