Marketing Strategy : Text and Cases / O C Ferrell
By: Ferrell, O C.
Contributor(s): Hartline, Michael D.
Material type:
BookSeries: 0. Publisher: Australia: Cengage, 2022Edition: 8th ed.Description: xix,536 p.ISBN: 9780357516300.Subject(s): Management Sciences | Marketing Strategy | Strategic MarketingDDC classification: 658.802
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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SZABIST University Library | General Book | 658.802 (Browse shelf) | Available | 16001 |
Total holds: 0
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| 658.8 Marketing Tourism and Hospitality | 658.8 This is Marketing | 658.8 Essentials of Marketing | 658.802 Marketing Strategy | 658.802 Principles of Integrated Marketing Communications | 658.802 Strategic Marketing Cases in Emerging Markets | 658.827 Personal Brand Management |
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