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Marketing Strategy : Text and Cases / O C Ferrell

By: Ferrell, O C.
Contributor(s): Hartline, Michael D.
Material type: materialTypeLabelBookSeries: 0. Publisher: Australia: Cengage, 2022Edition: 8th ed.Description: xix,536 p.ISBN: 9780357516300.Subject(s): Management Sciences | Marketing Strategy | Strategic MarketingDDC classification: 658.802
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