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Principles of Marketing / Gary Armstrong

By: Armstrong, Gary.
Contributor(s): Adam, Stewart.
Material type: materialTypeLabelBookSeries: 0. Publisher: New York: Pearson, 2018Edition: 7th ed.Description: xxvi, 550 p.ISBN: 9781488611841.Subject(s): Management Sciences | MarketingDDC classification: 658.8
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