The Media Handbook : A Complete Guide to Adverstising Media Selection Planning Research and Buying / Helen Katz
By: Katz, Helen
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Material type: 
BookSeries: 0. Publisher: New York: Routledge, 2017Edition: 6th ed.Description: xx, 231 p.ISBN: 9781138689169.Subject(s): Adverstising | Advertising | Media SciencesDDC classification: 659 Online resources: Click here to access online
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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SZABIST University Library | General Book | 659 (Browse shelf) | Available | 16118 |
Total holds: 0
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| 658.83 Marketing Research | 658.8342 The Routledge Companion to Consumer Behavior Analysis | 658.872 Social Media Analytics | 659 The Media Handbook | 659.1045 Brandsplaining | 659.2 Public Relations | 660.6 Advances in Microbial Biotechnology |
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