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The Media Handbook : A Complete Guide to Adverstising Media Selection Planning Research and Buying / Helen Katz

By: Katz, Helen.
Material type: materialTypeLabelBookSeries: 0. Publisher: New York: Routledge, 2017Edition: 6th ed.Description: xx, 231 p.ISBN: 9781138689169.Subject(s): Adverstising | Advertising | Media SciencesDDC classification: 659 Online resources: Click here to access online
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