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Essentials of Modern Marketing (Record no. 955)

000 -LEADER
fixed length control field 00625nam a2200229Ia 4500
001 - CONTROL NUMBER
control field 16046
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9798774130467
040 ## - CATALOGING SOURCE
Transcribing agency SU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 #0 - TITLE STATEMENT
Title Essentials of Modern Marketing
Remainder of title : The Worlds First Marketing Book Around Market Specific Success Stories (Pakistan
Statement of responsibility, etc. / Philip Kotler
250 ## - EDITION STATEMENT
Edition statement N/A
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Pakistan:
Name of publisher, distributor, etc. Kotler Impact,
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent 451 p
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Volume/sequential designation 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management Sciences
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rothman, Denis
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
        General Book SZABIST University Library SZABIST University Library Afzal Rauf News Agency 12750.00 658.8 16046 05/14/2024 05/14/2024 Books
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