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Marketing Strategy (Record no. 910)

000 -LEADER
fixed length control field 00572nam a2200229Ia 4500
001 - CONTROL NUMBER
control field 16001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780357516300
040 ## - CATALOGING SOURCE
Transcribing agency SU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number FER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ferrell, O C
245 #0 - TITLE STATEMENT
Title Marketing Strategy
Remainder of title : Text and Cases
Statement of responsibility, etc. / O C Ferrell
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia:
Name of publisher, distributor, etc. Cengage,
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent xix,536 p
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Volume/sequential designation 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management Sciences
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hartline, Michael D
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
        General Book SZABIST University Library SZABIST University Library Afzal Books International 22298.00 658.802 16001 05/14/2024 05/14/2024 Books
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