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Digital Media Consumption Trends in Pakistan Impact on Advertising Effectiveness (With CD) (Record no. 18)

000 -LEADER
fixed length control field 00578nam a2200217Ia 4500
001 - CONTROL NUMBER
control field MBA-492018-T
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number NA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kazim Ali Hasnain Banatwala
245 #0 - TITLE STATEMENT
Title Digital Media Consumption Trends in Pakistan Impact on Advertising Effectiveness (With CD)
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Karachi:
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. SZABIST,
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. Fall - 2018
300 ## - PHYSICAL DESCRIPTION
Accompanying material With CD
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Administration Project
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MBA
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MBA Project
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sheeraz Khan
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Read/Download PDF
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Project Report
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Barcode Date last seen Price effective from Koha item type
          SZABIST Graduate Research Library SZABIST Graduate Research Library 04/18/2024 MBA-492018-T 04/18/2024 04/18/2024 Project Report
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