The Media Handbook (Record no. 1027)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00752nam a2200253Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16118 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240527124108.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240514s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138689169 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | KAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Katz, Helen |
| 9 (RLIN) | 533 |
| 245 #4 - TITLE STATEMENT | |
| Title | The Media Handbook |
| Remainder of title | : A Complete Guide to Adverstising Media Selection Planning Research and Buying |
| Statement of responsibility, etc. | / Helen Katz |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 231 p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Volume/sequential designation | 0 |
| 9 (RLIN) | 45 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Adverstising |
| 9 (RLIN) | 534 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 535 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Media Sciences |
| 9 (RLIN) | 536 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://drive.google.com/file/d/1tAqL_CfXaX9BfmKGaMLZWpliPPvCXB0a/view?usp=drive_link |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Book | SZABIST University Library | SZABIST University Library | A R Book Company | 3991.00 | 659 | 16118 | 05/14/2024 | 05/14/2024 | Books |