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Katz, Helen

The Media Handbook : A Complete Guide to Adverstising Media Selection Planning Research and Buying / Helen Katz - 6th ed. - New York: Routledge, 2017 - xx, 231 p - 0 .

ISBN: 9781138689169

Subjects--Topical Terms:
Adverstising
Advertising
Media Sciences

Dewey Class. No.: 659 / KAT

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