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1. Consumer Behavior

by Solomon, Michael R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston: Pearson, 2016Availability: Items available for loan: Learning Resource Center University of Management and Technology, Sialkot Iqbal Campus [Call number: 658.8342 SOL-C 2016 10298] (1).

2. Consumer behavior : buying, having and being / Michael R. Solomon

by Solomon, Michael R [author.].

Edition: Thirteenth global edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson Education Limited, 2020Online access: ( Click here for Onlince Access ) Availability: Items available for loan: Learning Resource Center University of Management and Technology, Sialkot City Campus [Call number: 658.8 SOL-C 2020 12726] (2).
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