Zeithaml, Valarie A. <br/><br/>
Services marketing : 

 - New York :  McGraw-Hill Irwin,  2013 
 - xxvii, 642 pages. :  26 cm.cm. 
<br/><br/><label>ISBN: </label>9780078112058 (alk. paper) | 9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology and Applied Sciences  Management and Auxiliary Service  --General Management