Services marketing :
By: Zeithaml, Valarie A
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Material type: 
BookPublisher: New York : McGraw-Hill Irwin, 2013Description: xxvii, 642 pages. : 26 cm.cm.ISBN: 9780078112058 (alk. paper) | 9.Subject(s): Technology and Applied Sciences Management and Auxiliary Service -- General Management
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Learning Resource Center University of Management and Technology, Sialkot City Campus
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658.8 ZEI-S 2013 7911 (Browse shelf) | Available | 7911 |
Total holds: 0
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| 658.8 SOL-C 2020 12727 Consumer behavior : | 658.8 ZEI-S 2013 7909 Services marketing : | 658.8 ZEI-S 2013 7910 Services marketing : | 658.8 ZEI-S 2013 7911 Services marketing : | 658.802 BIS-R Relationship marketing | 658.802 CHI-I 2005 10260 Integrated marketing communications | 658.802 HOO-M 2009 10327 Marketing strategy & competitive positioning |
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