Introduction to mass communication : media literacy and culture / Stanley Baran.
By: Baran, Stanley J
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Contributor(s): Stanley J Baran.
Material type: 
BookPublisher: India : McGraw-Hill, 2010Edition: Updated 5th ed.Description: 516pagings : ill. (some col.) ; 28 cm.ISBN: 9780071070621.Subject(s): Mass media | Mass media and culture | Media literacy | Social SciencesDDC classification: 302.23 | Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Books
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Learning Resource Center University of Management and Technology, Sialkot City Campus
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302.23 BAR-I 2010 11846 (Browse shelf) | Available | 11846 |
Includes bibliographical references and index.
Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.
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