| 000 -LEADER |
|---|
| fixed length control field |
00551nam a2200169Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PK-SiUMT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210728154628.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210616s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
97881300000000 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
PK-SiUMT |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar,Ramesh S. |
| 9 (RLIN) |
1870 |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Consumer behaviour and branding : concepts, readings and cases : the Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
Pearson |
| Date of publication, distribution, etc. |
2009 |
| Place of publication, distribution, etc. |
Noida |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi,607 pages. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Technology and Applied Sciences |
| Topical term following geographic name entry element |
Management and Auxiliary Service |
| Form subdivision |
General Management |
| 9 (RLIN) |
1871 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
