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"Integrated advertising, promotion and marketing communications" (Record no. 1723)

000 -LEADER
fixed length control field	00357nam a2200109Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	210616s9999 xx 000 0 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Clow, Kennerh E.
245 #0 - TITLE STATEMENT
Title	"Integrated advertising, promotion and marketing communications"
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc.	2012
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Technology and Applied Sciences
Topical term following geographic name entry element	Management and Auxiliary Service
Form subdivision	Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent Location	Current Location	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type
					Learning Resource Center University of Management and Technology, Sialkot City Campus	Learning Resource Center University of Management and Technology, Sialkot City Campus	5	1	659.1 CLO-I	1883	07/14/2023	02/20/2023	06/17/2021	Books

LRC, UMT, Sialkot Campus