Integrated marketing communication in advertising and promotion (Record no. 10848)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00293nam a2200109Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210624s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Shimp, Terence A." |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated marketing communication in advertising and promotion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2010 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Learning Resource Center University of Management and Technology, Sialkot Iqbal Campus | Learning Resource Center University of Management and Technology, Sialkot Iqbal Campus | 1 | 658.82 SHI_I | 1095 | 12/20/2021 | 09/30/2021 | 06/24/2021 |