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1.
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ComputingFailure.com : war stories from the electronic revolution / Robert L. Glass.
by Glass, Robert L, 1932-. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall PTR, c2001Other title: Computing failure.com.Availability: No items available
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2.
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ComputingFailure.com : war stories from the electronic revolution / Robert L. Glass.
by Glass, Robert L, 1932-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall PTR, c2001Other title: Computing failure.com.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 004. GLC] (3).
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3.
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When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood.
by Underwood, Doug. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Columbia University Press, c1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 070.40 UND] (1).
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4.
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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
by Shimp, Terence A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.82/SHA] (1).
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5.
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Enterprise and heritage : crosscurrents of national culture / edited by John Corner and Sylvia Harvey.
by Corner, John, 1943- | Harvey, Sylvia. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 1991Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 306.0941COE] (1).
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6.
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 STD] (2).
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7.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1/BEA] (1).
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8.
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Marketing research essentials / Carl McDaniel Jr., Roger Gates.
by McDaniel, Carl D | Gates, Roger H, 1942-. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : J. Wiley, c2004Online access: Table of contents only | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83/MCM] (1).
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9.
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Marketing management : text and cases / Robert J. Dolan.
by Dolan, Robert J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Online access: Publisher description | Table of contents Availability: No items available
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10.
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Marketing management : Text and cases/ Robert J.Dolan
by Dolan, J.Robert. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 DOM] (1).
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11.
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Agro-food marketing / edited by D.I. Padberg, C. Ritson and L.M. Albisu.
by Padberg, Daniel I | Ritson, Christopher | Albisu, Luis. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxon ; New York : CAB International in association with the International Centre for Advanced Mediterranean Agronomic Studies(CIHEAM), c1997Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 635.068 PAA] (1).
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12.
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ComputingFailure.com : war stories from the electronic revolution / Robert L. Glass.
by Glass, Robert L, 1932-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall PTR, c2001Other title: Computing failure.com.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 338.761 GLC] (2).
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13.
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International marketing : managing worldwide operations in a changing international environment / Dana-Nicoleta Lascu.
by Lascu, Dana-Nicoleta. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati : Atomic Dog Pub., c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 LAI] (1).
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14.
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Global health care markets : a comprehensive guide to regions, trends, and opportunities shaping the international health arena / Walter W. Wieners, editor ; foreword by Marion J. Ball ; sponsored by the Academy for International Health Studies.
by Wieners, Walter W. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: San Francisco : Jossey-Bass, c2001Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 362.1 WIG] (1).
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15.
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Direct Marketing : A step by step guide to effective planning and targeting / Roddy Mullin
by Mullin,Roddy. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page , c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 381.1 MUD] (1).
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16.
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ANZ supplement to company advertising and promation: an integrated marketing communications perspective/ George E. Belch
by Belch, George E | Belch, Michael A. Edition: 2nd ed. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: McGraw-Hill; c2004Availability: No items available
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17.
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Games that sell! / Mark H. Walker.
by Walker, Mark (Mark H.). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Plano, Tex. : Wordware Pub., c2003Online access: Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 794.8 WAG] (1).
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18.
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Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't / Mary Naylor and Susan Greco.
by Naylor, Mary | Greco, Susan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.812 NAC] (1).
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19.
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Basic marketing research / Gilbert A. Churchill, Tom J. Brown.
by Churchill, Gilbert A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : South-Western, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CHB] (1).
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20.
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Introduction to food and agribusiness management / Gregory A. Baker, Orlen Grunewald, William D. Gorman.
by Baker, Gregory A | Grunewald, Orlen | Gorman, William D. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Prentice Hall, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 630.68 BAI] (1).
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