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1.
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Principles of services marketing / Adrian Palmer.
by Palmer, Adrian. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : McGraw-Hill, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 PAP] (1).
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2.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8] (6).
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3.
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Services marketing / Christopher H. Lovelock.
by Lovelock, Christopher H. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice Hall, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 LOS] (1).
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4.
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Professional services : text and cases / Thomas DeLong, Ashish Nanda.
by DeLong, Thomas | Nanda, Ashish. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 DEP] (1).
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5.
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Handbook of services marketing & management / Teresa A. Swartz, Dawn Iacobucci, editors.
by Swartz, Teresa A | Iacobucci, Dawn. Material type: Book; Format:
print
Publisher: Thousand Oaks : Sage Publications, c2000Other title: Handbook of services marketing and management.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 HAN] (1).
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6.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: No items available
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7.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 ZES] (1).
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8.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 ZES] (1).
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9.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 ZES] (1).
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10.
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Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks.
by Terrill, Craig | Middlebrooks, Arthur. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.38 TEM] (1).
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11.
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.368 LOS] (1).
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12.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Irwin, c2013Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 ZES] (1).
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