Wazir Agha Library, UOS

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1.
Principles of services marketing / Adrian Palmer.

by Palmer, Adrian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 PAP] (1).

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2.
Professional services : text and cases / Thomas DeLong, Ashish Nanda.

by DeLong, Thomas | Nanda, Ashish.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 DEP] (1).

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3.
Handbook of services marketing & management / Teresa A. Swartz, Dawn Iacobucci, editors.

by Swartz, Teresa A | Iacobucci, Dawn.

Material type: book Book; Format: print Publisher: Thousand Oaks : Sage Publications, c2000Other title: Handbook of services marketing and management.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 HAN] (1).

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4.
Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks.

by Terrill, Craig | Middlebrooks, Arthur.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.38 TEM] (1).

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