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Online Public Access Catalogue

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1. Activity-based management : for service industries, government entities, and nonprofit organizations / James A. Brimson, John Antos.

by Brimson, James A, 1947- | Antos, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c1994Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 BRA] (1).

2. Activity-based management : for service industries, government entities, and nonprofit organizations / James A. Brimson, John Antos.

by Brimson, James A, 1947- | Antos, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c1994Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 BRA] (1).

3. Activity-based management : for service industries, government entities, and nonprofit organizations / James A. Brimson, John Antos.

by Brimson, James A, 1947- | Antos, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c1994Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 BRA] (2).

4. Service management : operations, strategy, and information technology / James A. Fitzsimmons, Mona J. Fitzsimmons.

by Fitzsimmons, James A | Fitzsimmons, Mona J.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.5 FIS] (1).

5. Service management : operations, strategy, and information technology / James A. Fitzsimmons, Mona J. Fitzsimmons.

by Fitzsimmons, James A | Fitzsimmons, Mona J.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.5 FIS] (1).

6. Principles of services marketing / Adrian Palmer.

by Palmer, Adrian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 PAP] (1).

7. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8] (6).

8. Services marketing / Christopher H. Lovelock.

by Lovelock, Christopher H.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 LOS] (1).

9. Professional services : text and cases / Thomas DeLong, Ashish Nanda.

by DeLong, Thomas | Nanda, Ashish.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 DEP] (1).

10. Service management : operations, strategy, and information technology / James A. Fitzsimmons, Mona J. Fitzsimmons.

by Fitzsimmons, James A | Fitzsimmons, Mona J.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 FIS] (1).

11. Handbook of services marketing & management / Teresa A. Swartz, Dawn Iacobucci, editors.

by Swartz, Teresa A | Iacobucci, Dawn.

Material type: book Book; Format: print Publisher: Thousand Oaks : Sage Publications, c2000Other title: Handbook of services marketing and management.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 HAN] (1).

12. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: No items available

13. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 ZES] (1).

14. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 ZES] (1).

15. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 ZES] (1).

16. Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks.

by Terrill, Craig | Middlebrooks, Arthur.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.38 TEM] (1).

17. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.368 LOS] (1).

18. Service management : operations, strategy, and information technology / James A. Fitzsimmons, Mona J. Fitzsimmons.

by Fitzsimmons, James A | Fitzsimmons, Mona J.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, 2006Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 FIS ] (1).

19. Service management : operations, strategy, and information technology / James A. Fitzsimmons, Mona J. Fitzsimmons.

by Fitzsimmons, James A | Fitzsimmons, Mona J.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD393] (1).

20. Service management : operations, strategy, and information technology / James A. Fitzsimmons, Mona J. Fitzsimmons.

by Fitzsimmons, James A | Fitzsimmons, Mona J.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2001Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD394] (1).

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