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1.
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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
by Shimp, Terence A. Edition: 6th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.82/SHA] (1).
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2.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1/BEA] (1).
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3.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
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4.
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Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.
by Percy, Larry | Rossiter, John R | Elliott, Richard H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2001Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.4012 PES] (1).
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5.
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The 10-minute marketer's secret formula : a shortcut to extraordinary profits using neighborhood marketing / Tom Feltenstein.
by Feltenstein, Tom. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: [Irvine, CA] : Entrepreneur Press, c2004Online access: Contributor biographical information | Publisher description Availability: No items available
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6.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ADG] (1).
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7.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 BEA] (1).
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8.
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Advertising communications & promotion management / John R. Rossiter, Larry Percy.
by Rossiter, John R | Percy, Larry. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Companies, c1997Other title: Advertising communications and promotion management.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ROA] (1).
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9.
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Handbook of sales promotion / Stanley M. Ulanoff, editor in chief.
by Ulanoff, Stanley M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1985Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 REF] (1).
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10.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2004Availability: No items available
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11.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEL l] (3).
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12.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
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13.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
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14.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: Global ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: McGraw-Hill/Irwin, c2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
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15.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
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