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1. Data-driven public relations research : 21st century practices and applications / Jim Eggensperger and Natalie Redcross.

by Eggensperger, Jim [author.] | Redcross, Natalie [author.].

Edition: 1 Edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2019Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2072] (1).

2. Regression models for categorical and count data / Peter Martin.

by Martin, Peter [author.].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Sage , 2021Availability: Items available for loan: University of Sargodha-Central Library [Call number: 519.536 MAR] (1).