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1. When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood.

by Underwood, Doug.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Columbia University Press, c1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 070.40 UND] (1).

2. Strategic newspaper management / Conrad C. Fink.

by Fink, Conrad C.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Random House, c1988Availability: Items available for loan: University of Sargodha-Central Library [Call number: 070.5068 FIS] (1).

3. Designing for newspapers and magazines / Chris Frost.

by Frost, Chris, 1950-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2003Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 686.225/FRD] (1).