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1.
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Market-oriented technology management : innovating for profit in entrepreneurial times / Fred Y. Phillips.
by Phillips, Fred, 1952-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Berlin ; New York : Springer, c2001Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.05 PHM] (1).
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2.
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Managing product and service department : text and cases / Stefan Thomke.
by Thomke, Stefan H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2007Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.406 THM] (1).
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3.
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How to create profitable new products : from mission to market / George Gruenwald ; foreword by Robert W. Galvin.
by Gruenwald, George. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1997Other title: Profitable new products.Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.5 PRG] (2).
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4.
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Strategic management of technological innovation / Melissa A. Schilling.
by Schilling, Melissa A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2005Online access: Table of contents only | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.4012 SCS] (1).
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5.
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Innovation and the general manager / Clayton M. Christensen.
by Christensen, Clayton M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill, c1999Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.514 CHI] (1).
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6.
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Product planning essentials / Kenneth B. Kahn.
by Kahn, Kenneth B. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : Sage Publications, c2001Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.575 KAH] (1).
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7.
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New products management / Merle Crawford, Anthony Di Benedetto.
by Crawford, C. Merle (Charles Merle), 1924- | Di Benedetto, C. Anthony. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.575 CRN] (1).
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8.
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Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright.
by Burgelman, Robert A | Maidique, Modesto A | Wheelwright, Steven C, 1943-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.64 BUS] (1).
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9.
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Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters.
by Hisrich, Robert D | Peters, Michael P. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Toronto : New York : Macmillan ; Collier Macmmillan Canada ; Maxwell Macmillan International Pub. Group, c1991Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.33 HIM] (1).
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10.
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New products management / C. Merle Crawford, C. Anthony Di Benedetto.
by Crawford, C. Merle (Charles Merle), 1924- | Di Benedetto, C. Anthony. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.38 CRN] (1).
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11.
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A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell.
by Bedbury, Scott | Fenichell, Stephen. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Viking, 2002Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.827 NEB] (1).
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12.
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Product development : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.].
by Mital, Anil | Mital, Anil. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Amster dam ; Boston, MA : Butterworth-Heinemann, An imprint of Elsevier, c2008Online access: Table of contents only Availability: Items available for loan: Hall D [Call number: 658.575 MIP] (1).
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13.
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Product design : techniques in reverse engineering and new product development / Kevin N. Otto, Kristen L. Wood.
by Otto, Kevin N | Wood, Kristin L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi. : Pearson Educations ; c2001Availability: Items available for loan: Hall D [Call number: 658.5752 OTP] (1), University of Sargodha-Central Library [Call number: 658.5752 OTP] (3).
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14.
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New product development : from initial idea to product management / Marc A. Annacchino.
by Annacchino, Marc A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003Online access: Publisher description | Table of contents Availability: Items available for loan: Hall D [Call number: 658.575 ANN] (1).
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15.
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Product design and development / Karl T. Ulrich, Steven D. Eppinger.
by Ulrich, Karl T | Eppinger, Steven D. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Higher Education, c2008Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Hall D [Call number: 658.5752 ULP] (1), University of Sargodha-Central Library [Call number: 658.5752 ULP] (1).
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16.
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Product design : techniques in reverse engineering and new product development / Kevin N. Otto, Kristen L. Wood.
by Otto, Kevin N | Wood, Kristin L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.5752 OTP] (1).
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17.
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Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad.
by Rafinejad, Dariush, 1943-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Ft. Lauderdale, FL : J. Ross Pub., c2006Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.503 RAI] (1).
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18.
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Managing product management : empowering your organization to produce competitive products and brands / Steven Haines.
by Haines, Steven. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.5 HAM] (1).
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19.
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Product development : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.].
by Mital, Anil. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Amster dam ; Boston, MA : Butterworth-Heinemann, An imprint of Elsevier, c2008; Haryana: Reed Elsevier India, 2009Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.575 MIP] (1).
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20.
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Product design and development / Karl T. Ulrich, Steven D. Eppinger.
by Ulrich, Karl T | Eppinger, Steven D. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Higher Education, c2008Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.5752 ULP] (1).
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