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1. Theory and research in mass communication : contexts and consequences / David K. Perry.

by Perry, David K.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Erlbaum, 2002Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.230/PET] (1).

2. Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.

by Baran, Stanley J | Davis, Dennis K.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Belmont, CA : Thomson/Wadsworth, c2006Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.2301 BAM] (1).