Wazir Agha Library, UOS

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1.
The interplay of influence : news, advertising, politics, and the mass media / Kathleen Hall Jamieson, Karlyn Kohrs Campbell.

by Jamieson, Kathleen Hall | Campbell, Karlyn Kohrs.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Belmont, CA : Wadsworth, 2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 JAI] (1).

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2.
Measuring media audiences / edited by Raymond Kent.

by Kent, Raymond A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 1994Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 MEA] (1).

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3.
The politics of pictures : the creation of the public in the age of popular media / John Hartley.

by Hartley, John, 1948-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 1992Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.232 PHA] (1).

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4.
Understanding media users : from theory to practice / Tony Wilson.

by Wilson, Tony, 1947-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester ; Malden, MA : Wiley-Blackwell, 2009Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 WIU] (1).

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