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1. The media writer's guide : writing for business and educational programs / by William Van Nostran.

by Van Nostran, William | Van Nostran, William. Scriptwriter's handbook.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Focal Press, c2000Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 808.2/25 NOM] (1).

2. The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2003Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 KAM] (1).

3. Advertising and new media / Christina Spurgeon.

by Spurgeon, Christina.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, 2007Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.134 SPA] (1).

4. The media handbook : a complete guide to advertising media selection, planning, research, and buying /

by Katz, Helen E [author.].

Edition: 6th edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York; London: Routledge, c2017Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 KAM] (3).

5. The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E [author.].

Edition: Seventh edition.Material type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 KAM] (1).