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1.
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The observational research handbook : understanding how consumers live with your product / Bill Abrams.
by Abrams, Bill | American Marketing Association. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Il. : NTC Business Books, c2000Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 656.83 ABO] (1).
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2.
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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2004Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 BEM] (1).
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3.
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
by Lehmann, Donald R | Winer, Russell S. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 LEA] (1).
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4.
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Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2007Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 B EM] (1).
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5.
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Marketing of agricultural products / Richard L. Kohls, Joseph N. Uhl.
by Kohls, Richard L. (Richard Louis), 1921- | Uhl, Joseph N. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : London : Macmillan ; Collier Macmillan, c1985Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.354 KOM] (1).
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6.
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Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2001Other title: Marketing, principles and perspectives.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.31 BEM] (1).
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7.
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Business marketing.
by Bingham, Frank G | Gomes, Roger | Knowles, Patricia A. Edition: 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2005Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 BIM] (1).
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8.
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Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2007Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD778] (1).
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9.
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Creating the customer-driven academic library / Jeannette Woodward.
by Woodward, Jeannette A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : American Library Association, 2009Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 027.70973 WOC] (1).
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