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1.
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ComputingFailure.com : war stories from the electronic revolution / Robert L. Glass.
by Glass, Robert L, 1932-. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall PTR, c2001Other title: Computing failure.com.Availability: No items available
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2.
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ComputingFailure.com : war stories from the electronic revolution / Robert L. Glass.
by Glass, Robert L, 1932-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall PTR, c2001Other title: Computing failure.com.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 004. GLC] (3).
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3.
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When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood.
by Underwood, Doug. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Columbia University Press, c1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 070.40 UND] (1).
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4.
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 STD] (2).
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5.
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Marketing management : text and cases / Robert J. Dolan.
by Dolan, Robert J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Online access: Publisher description | Table of contents Availability: No items available
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6.
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Marketing management : Text and cases/ Robert J.Dolan
by Dolan, J.Robert. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 DOM] (1).
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7.
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ComputingFailure.com : war stories from the electronic revolution / Robert L. Glass.
by Glass, Robert L, 1932-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall PTR, c2001Other title: Computing failure.com.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 338.761 GLC] (2).
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8.
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Introduction to food and agribusiness management / Gregory A. Baker, Orlen Grunewald, William D. Gorman.
by Baker, Gregory A | Grunewald, Orlen | Gorman, William D. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Prentice Hall, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 630.68 BAI] (1).
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9.
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c2001Online access: Publisher description | Table of Contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 KOG] (1).
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10.
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c2001Online access: Publisher description | Table of Contents Availability: No items available
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11.
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Market-oriented technology management : innovating for profit in entrepreneurial times / Fred Y. Phillips.
by Phillips, Fred, 1952-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Berlin ; New York : Springer, c2001Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.05 PHM] (1).
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12.
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Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : South-Western, Thomson Learning, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAC] (1).
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13.
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Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.
by Hutt, Michael D | Speh, Thomas W. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.1552 HOC] (1).
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14.
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Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan.
by Wisner, Joel D | Leong, G. Keong | Tan, Keah-Choon. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, OH : South-Western, c2005Online access: Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.7 WIP] (1).
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15.
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 PEM] (1).
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16.
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How to create profitable new products : from mission to market / George Gruenwald ; foreword by Robert W. Galvin.
by Gruenwald, George. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1997Other title: Profitable new products.Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.5 PRG] (2).
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17.
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Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 PEB] (1).
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18.
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Holding corporations accountable : corporate conduct, international codes, and citizen action / Judith Richter.
by Richter, Judith, 1954-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Zed Books, 2001Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.4/08 RIC] (1).
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19.
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 JOG] (1).
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20.
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 CRS] (1).
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